THE RUNDOWN

Open Embassy is an international cultural project founded by Al Douglas and Paul Knowles, working with various embassies to highlight the opportunities that exist for Music, Fine Art, Food and Business collaboration between the UK and other countries.

The aim is to experience a different culture, appreciate the global talent and stimulate new partnerships and communication.

The project so far has helped music artists sign deals, chefs cook food of origin, artists sell art and businesses gain international contacts, sponsors have talked to promote their business. Long may this networking continue and grow.

THE GOALS

• To attract national and international sponsorship, partnership, support and investment, where in return the project will help those involved with an all year round campaign on building their business connections and demographic reach. • Taking a chance on culture, promoting creativity — are the goals of the Open Embassy project. A vibrant and ever-expanding project to use creativity to explore borders, • For each event an attendance of global brand representatives, music industry experts, media, influential decision-makers, embassy representatives and clients. • For each event attendance of global brand representatives, music industry experts, media, influential decision-makers, embassy representatives and clients.

THE APPROACH 

• Embassies from around the world, based in London showcase their county once a year to an international audience including their clients. • Music artists and fine art artists show off their talent to an influential audience in the hope to expand their careers. • Invite a broad variety of influential guests who would network and benefit from international communication. • Plan to expand the Open Embassy project abroad mirroring the counties represented in London. • Let the sponsors understand that the opportunities are so flexible and enormous due to the various countries involved including the promotion and communication benefits.

SOME OF THE RESULTS

One of the Korean performing bands Dead Buttons got signed to Baltic Records in Liverpool – A label overseen by Seymour Stein

Talvin Singh the Fusion Tabla Player, is a producer and composer and tabla player, known for creating an innovative fusion of Indian classical music and drum and bass, performed at the Indian embassy.

Dead Buttons got airplay of their track 16-22 on the UK station RADIO X the X-POSURE SHOW:  with JOHN KENNEDY. Performed at the Korean Cultural Centre.

Korean band Third Stone worked with Autonomy Music about a UK album release and AWAL (Artists Without A Label –  bought out by KOBALT the Music Publishing company a great client of Al Douglas).

StrangeFruit – After months of negotiating a Korean licensing deal on behalf of the band, Open Embassy are pleased to announce that British alternative rock band Strangefruit has signed a 12-month contract this evening with 루비레코드 Ruby Records Inc., IMC’s record label partner out in Seoul. Congratulations to both the band and the label! Strangefruit will be releasing ‘Tell Me’, the first of three singles for the Korean market, sometime in early January. I wish them the best of luck gaining traction in this key international market. Korean Cultural Centre. The band signed a licensing deal with Ruby Records (Seoul, S.Korea) and release their debut Korea-only single “Tell Me” to the Korean market on January 14th, 2016.

Anna Phoebe – offered a bespoke financial contract to compose music for Weav Music, an app-based company. She was also asked to perform a special showcase for Notting Hill Publishing at Tileyard Studios – London, from performing an Open Embassy event. Canadian Embassy.

Naveen Kumar – lands endorsement deal with Modha Ales / True Maharaja Beer. Naveen Kumar / Anna Phoebe collaborative project signed to Turnkey Music & Publishing in Mumbai.Korean Cultural Centre.

Colombian band La Mambanegra, allowing them the opportunity to perform for the very first time in London before they perform at the WOMAD festival. Performed for the Colombian embassy.

…Our work continues.

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