Al Douglas

Commercial partnerships and Operations Consulting event services. We organise events in intimate and large spaces around the world. We partner with the world’s most influential people in music, art, culture and other lifestyle projects.

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21 Stable Street, King’s Cross, London N1C 4AB

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  /    /  Thorpe Park – Island Beats
Island Beats
Thorpe Park
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ISLAND BEATS 3
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Thorpe Park – Island Beats

THE RUNDOWN

 

It took two years of convincing Thorpe Park that they needed a Festival event to maximise their profits from the park as well as bring in a fresh demographic. ISLAND BEATS comes to THORPE PARK Resort! Combined with over 30 thrilling rides and attractions and live music sets. Click on the g+ logo below to see the video clip.

 

THE GOALS

  • Al Douglas to work with Thorpe Park to introduce sponsors and brand partners for the Island Beats event • To introduce a new concept and fresh demographic to Thorpe Park. • A chance for unsigned artists to perform alongside big names in music.

 

THE APPROACH 

  • Al Douglas negotiated the collaboration of American Freshman clothing apparel as the main stage sponsor for Island Beats • Headline acts every weekend of the summer for only £10 extra on ticket fee • Al Douglas negotiated a pop-up Big Yellow Bus to Thorpe Park to introduce a DJ competition judged by VJ DJ Yoda. • Universal Music provide the mainstream artists • Global media provide the radio and media coverage.

 

THE RESULTS

  • Artists included The Vamps, Little Mix, Ella Eyre, Stereo Kicks, Rizzle Kicks, Professor Green, Rixton and Conor Maynard. • Stats are yet to be collated for the full event.
Client:

Thorpe Park

Category:

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