THE RUNDOWN

Inspired by the need for great craft beer and seeing a rise in the level of knowledge and authenticity that consumers seek in their food and drink, Modha Ales was established in 2014 with an aim to introduce the UK’s first spiced craft beer.

After developing and perfecting our recipe with our head brewer, Bhavesh founder of Modha Ales launched True Maharaja brand of premium beer in late 2014, through restaurant and bar outlets throughout the country.

Since then the has grown and supports the networking events that Al Douglas organises, like the very successful event at the Indian Embassy London.

With the demand for the spiced craft beer spreading they have begun exporting True Maharaja to Europe in the summer of 2018.

THE GOALS

Al Douglas has been a consultant with Modha Ales on various projects. The goal is to make the brand a national and global name.

THE APPROACH

To highlight that the beer is at its highest quality and include only the finest natural ingredients, carefully selected for their distinctive flavour.

Handcrafted and stored in smaller batches under close personal attention. The latest brewing equipment and technologies are seamlessly combined with traditional brewing methods to ensure consistently excellent taste.

THE RESULTS

Improved sales.