THE RUNDOWN

The British Academy of Film and Television Arts (BAFTA) is an independent charity that supports, develops and promotes the art forms of the moving image – film, television and games. In addition to its annual awards ceremonies, BAFTA has an international, year-round programme of learning events and initiatives offering access to talent through workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK and the USA.

THE GOALS 

• Al Douglas negotiated the collaboration between the clients Sennheiser and BAFTA making them great partners for the Silent Picturehouse project. • Sennheiser to provide headphones for British Airways’ Silent Picturehouse • Silent Picturehouse, a British Airways pop-up cinema showing travel-inspired movies by night and Disney films for kids by day

THE APPROACH 

• The evening showcased five ‘Outstanding British Films’ nominated for a BAFTA at the year’s Orange British Academy Film Awards. The films played simultaneously on big screens. • Unique cinema experience offered the public an evening of ‘silent cinema’, showcasing a collection of travel-inspired films shown simultaneously across five screens. • Partnered by British Airways, supported by Walt Disney Studios Motion Pictures and Sennheiser. • Silent Picturehouse showed Skyfall, Top Gun, The Beach, Jaws and a Fan’s Choice • Hotdogs, popcorn, ice-cream, sweets and treats were all included in the price of the ticket.

THE RESULTS

• This latest partnership reinforces the airline’s ongoing support for British talent. It currently operates the BA Great Britons Programme – a £500,000 travel fund offering budding talent to realise their dreams with free flights – www.greatbritons.ba.com • Due to the popularity of this event, more tickets were made available for both Silent Picturehouse and the Silent Picturehouse Kids matinees. • Cinema is a sensory experience and British Airways’ Silent Picturehouse successfully brought visual and sound together in a truly unique event. • A satisfying and unique experience made viewers feel like they had travelled the world from their theatre seat with the aid of high-quality sounding wireless headphones they immersed themselves in the joys of cinema.