Education & Experience

Born in the United Kingdom, Alvin Douglas (Al) is a distinguished professional renowned for his holistic and diverse education, spanning creative, cultural, spiritual, moral, physical, technological, and intellectual domains.

Alvin’s extensive career includes significant roles in Marketing, Events, Sales, Partnerships, and Business Development for prestigious companies such as The Coca-Cola Company, VF Corporation, Halewood International, and The Rock Garden. His professional journey is marked by his dedication to innovation and the creation of impactful interventions for notable clients including:

• Apple – British Airways – Marshall Amps – Harrods – Coutts & Co – The Ivy – Sennheiser – Hard Rock Café – BAFTA – Merlin Entertainment – See Case Study for more information.

Background and Influences

Alvin’s mother was a nurse, his father a prominent nightclub owner in London, and his older sisters hold degrees in psychology. Growing up in a dynamic environment of entertainment and consumer marketing, Alvin was inspired to follow his sisters’ footsteps into psychology.

Professional Insights

“My Psychology honours degree has instilled in me the ability to think clearly and independently while embracing ethical values and integrity.”

As a seasoned business consultant in the Live Events, Lifestyle & Entertainment sector, Alvin brings over 20 years of experience in communications and marketing. His expertise spans brands, content, live music and fine art events, and networking, catering to the professional lifestyle needs of High Net Worth Individuals (HNWI). His interest in the psychology of Human and Brand Behaviour and Mental Health enriches his consulting approach.

Innovative and Creative Perspective

“I thrive on generating and actualising wild ideas. In my professional circles, I am known as ‘The Fixer’. My ability to simplify complex issues makes me a sought-after consultant for global brands and clients. My experience includes crafting winning creative proposals and strategically assessing opportunities from multiple perspectives. By applying psychology, I help clients design their desired customer engagement or work towards the future and leaving the past as an experience to learn from — this is what I call choice architecture — while providing comprehensive analysis, solutions, and marketing expertise to enhance their brand or lifestyle.”

These foundational experiences have endowed Alvin Douglas with resilience, perseverance, and the acumen to focus his efforts where they matter most. His journey is a testament to his capacity for innovation and his unwavering commitment to excellence.

Certificates & Degrees

Psychology and Counselling BSc (Hons) Bachelors)

Health Psychology MSc

London School of Economics and Political Science (LSE & OU)

Accredited Member of the British Psychological Society (BPS)

The study of Health Psychology investigates how we behave influences health, and illness, how we care for people living with long-term conditions, improving healthcare and delivery. Psychology and Counselling is a multifaceted discipline and includes many sub-fields of study such areas as child to adult development, sports, health, clinical, social behaviour and cognitive processes. It is the scientific study of the mind and behaviour. In many ways, these objectives are similar to the kinds of things you probably do every day as you interact with others.

Body language & Deception – Level 3 Diploma – 1st Distinction – CPD Certification & IAO accredited  – (Centre of Excellence Course)                                

The study of body language is also known as kinesics. It complements psychotherapy as a form of non-verbal communication that encompasses conscious and unconscious gestures. Therefore these gestures or cues point out some revealing gesticulations and mannerisms which give us an insight into what people say and really mean.

Strategic Entrepreneurship & Innovation – Online Foundation degree                

King’s College London

Entrepreneurship: From Business Idea to Action. Understanding and managing entrepreneurship and innovation to lead innovative teams and organisations around the world. An enhanced understanding of business and improved skills in learning how to apply business concepts and ideas to different contexts within an entrepreneurship ecosystem.

Level 3 Certified Personal Trainer, Nutritionist, Strength & Conditioning, Fitness Coaching (Diploma) plus Qualified Studio Cycling Coach (CPD)

Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)

A recognised education that covers topics such as anatomy, physiology, exercise programming, client assessment, coaching techniques, fundamental fitness principles, health and safety in the gym environment, and the ability to provide basic exercise guidance to clients.

Management Development (Diploma):

Assertiveness at Work, Stress Risk Assessment & Interventions, Time Management, Creative Problem Solving, and How to Assess & Develop Emotional Intelligence.

Disclosure and Barring Service (DBS) check (qualifies for the PVG Scheme)

Disclosure and Barring Service also manages the Protecting Vulnerable Groups Scheme (PVG). This is a membership scheme for people who work with children or vulnerable adults. Employers can check a member’s record at any time to make sure they’re still safe to work with these groups.

Current Work Expertise and Skills

I specialise in high-level strategic decisions that drive company growth. My professional focus encompasses strategy, organisation, and culture, leading the delivery of innovative, diverse, and immersive live event projects, partnerships and network events. I analyse capital allocation within marketing structures and develop successful projects for national and global brand clients.

With a growth mindset and a proven record of enhancing profitability, for example, increasing footfall for a global shopping mall by over 10%, and optimising costs and processes, I set clear objectives, ROI, and KPIs for projects across B2B and B2C networking, art curation, and lifestyle and hospitality management. I excel in managing collaborative relationships with internal stakeholders and external partners to ensure successful event delivery.

My work involves precise analytical thinking in event sponsorship and partnerships, maintaining compliance, quality assurance, permits, and contract negotiations. I oversee budget management, planning negotiations, venue sourcing, logistics, production and stage management, and comprehensive event evaluation. Clients include Harrods, Coutts, Coca-Cola Co, Apple Inc., Hard Rock Café, Merlin Entertainment, Westfield Group, Quiksilver, and various embassies.

Operations management Skills:

• Strategic thinking and problem-solving to effectuate behavioural change and lifestyle interventions.
• Able to work independently according to an agreed plan and work remotely in a private space (with ICT equipment provided).
• Knowledge of varied therapeutic interventions, research methodologies, computer literacy, information management, data analysis, and MS Office (Outlook, Word, Excel, PowerPoint).
• Knowledge and experience in applying evidence-based interventions to promote emotional well-being, either in groups or in a 1 to 1 setting, and building relationships with individuals who may be otherwise difficult to engage with
• Excellent communicator (verbal and written) and relationship builder. Comfortable talking to large audiences both in-person and virtually. With the ability to present issues and complex psychological concepts into digestible content for a range of audiences.
• Comfortable working on multiple projects, often to tight deadlines in an environment of rapid growth, constant change, and lots of unknowns.
• Assertive, comfortable in challenging the status quo.
• Skills in working creatively with young and mature clients.

Past Employment

• The Rock Garden & The International (London Hospitality and Events) – Senior Events and Marketing
• Halewood International (Global distiller and distributor of premium artisanal spirits) – Business Development & Events
• VF Corporation (American worldwide apparel and footwear company) – Business Development
• The Coca-Cola Company (American multinational beverage corporation) – Marketing, Events and Sales

Projects consulted on:

• Live music events
• Fine Art placement and exhibitions
• Members Clubs & HNWI Networking events
• Bar and Office interior and exterior design
• Staff/ personal mental health consultation
• Matchmaking/ Dating business development and mobile app
• Driving brand growth through marketing.
• Start-up, business premises/village
• Start-up music business

Inspired Events

One of my favourite projects was working on behalf of The Coca-Cola Company, planning and organising Live music events for major and emerging music artists across the UK & Europe to promote Coca-Cola in live music entertainment. Limited edition Coca-Cola bottles were designed for each major artist and event.

Each major artist was supported by a local emerging artist. These events were a captivating and creative experience for all involved.

The Psychologist

A unique singleton who has studied health, behavioural, counselling and cognitive psychology, body language and deception to a distinction level and a level 3 personal trainer and nutritionist. With 15+ years of experience working in Senior Operations in the entertainment and hospitality industry. I aim to develop my accredited Psychologist / Psychotherapist skills. I have gained a wealth of experience working with busy professionals and individuals who are struggling with mental health conditions and where concerted action is required to pull leaders and workers back from the brink.

My education has helped me to have strong written and verbal communication skills to effectively understand the needs of clients and explain the treatment process to help them deal with the high and low point emotions in mental health, risk perception, decision-making in business psychology, plus the thought process and subconscious belief systems in everyday life.

Dedicated and accomplished psychologist with a Bachelor of Science in Psychology and Counselling, and an MSc in Health Psychology, seeking to leverage expertise in psychotherapy, behavioural psychology, and lifestyle interventions to contribute meaningfully within the realm of mental health and well-being.

So if you are feeling stuck, trapped, unhappy or confused, Have a read of the blog page to provide you with some tools to take action or get further help. It Is Good To Talk.

Essential Skills

• Empowering people to eliminate obstacles, talk it through, gain clarity, set goals and that holds them accountable to achieve goals going forward
• Undertaking people’s assessments of physical, communication, interaction and cognitive skills
• Discovering and discussing the roots of people’s problems
• Planning and providing appropriate treatment and activities
• Advising people on how they can approach everyday tasks differently
• Adapting people’s environments, whether at home or work

I have learnt to put bias aside and know that everyone has a story. What’s yours?

BRAND

VALUE

OPPORTUNITY

INVESTMENT

Al Douglas has years of experience in various high value, active industries. He is the extra cog in business that introduces the smooth transition to solutions and creativity.

Al says, ‘Business is a combination of war and sport. It is only common sense to know that if you want to do big things, you will need better tools.’

In the business world, those who work hard will know or discover that success in life is never final and failure is never fatal. It’s courage that counts. Furthermore, there are no secrets to success.

It is the result of preparation, hard work, learning from peers and failure. Each mistake one makes teaches us something new. An essential aspect of creativity is not being afraid to fail.

~ Alvin Douglas